June 2010 – Starbucks and social media partners were
able to bring together creative minds from around
the world to tackle a complex and important challenge.
“Our paper cups really represent our icon and unfortunately
they also represent one of our greatest environmental
liabilities in our customers’ eyes,” Jim Hanna, Starbucks’s
director of environmental impact, said at the announcement.
“By 2015, we want all cups to recyclable, be compostable,
or reusable.” Every year, 58 billion paper cups are
thrown away, 20 million trees are cut down to manufacture
these cups and 12 billion gallons of water are used
in the manufacturing process. We could also power
53,000 homes with the energy we consume with paper
cups..
There were 430 submissions and these were updated
on average of at least 3 times in response to more
than
5,000 ratings and 13,000 comments. We believed that good
ideas might come from anywhere, but now we also believe
the same is true of great feedback that helps make ideas
better. Visit http://www.thebetacup.com/2010/06/17/the-finale/ to view the winning ideas.
Apr 22, 2010 – Tim Balazs – Environment Communication
Officer, joined hundreds of students on campus celebrating
Earth Day - April 22nd. Earth Day 2010 was a great success
and enjoyed a record number of attendees! “It was really
inspiring and hopeful to see so many of today’s youth
take an interested, active role in exploring what choices
an individual can make daily to begin to repair a planet
in peril” said Tim. “The most refreshing aspect was the
attitudes of the students – it has become ‘cool’ to care
for the environment! Witnessing first hand the universal
interest of students and faculty to our simple message
- ‘Saving the planet one mug/bottle at a time’, illustrated
that we were on the right track” he adds. Mugs Made Easy
will continue to work with and support schools and organizations
in a continuing effort to educate people regarding ‘greener’
choices. For more information on our EasyGo H2O Water
Bottle Project and EasyGo Green ‘Reduce•Reuse•Refill’
Travel Mug initiatives please call Tim at 1.800.477.6667.
Apr 2010 – Email from a very dedicated environmental advocate.-
THE ULTIMATE RECYCLER. Hi there, I found one of your
mugs at a park I go to every morning to walk my dog.
It was in good shape and I LOVE my to go coffee mugs
so I brought it home and cleaned it up and I absolutely
love the mug. I dropped it and chipped the plastic but
it still works fine. I was wondering if there is any
place to buy your mugs. Mine has nothing on it and it
is my fav color, blue, so it is perfect for me LOL. I
would like to get a couple more because they are great
mugs! Thanks for any info you can give me ... Jacki
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