Oct 2015 - During the "Founding a Loyalty Program” educational session at NACS Show 2015, the first question that moderator Ernie Harker, executive director of Maverik Inc., and speaker Jon Parrish, CEO of CityGo, posed was: Why loyalty?
To answer the question, Parrish cited that businesses with loyalty programs are 88 percent more profitable than competitors who do not have a loyalty program. He then took a quick poll of the audience and discovered that attendees were divided just about equally at a 50/50 split of stores that have a loyalty program vs. stores that do not. With statistics like this, Parrish asked the question, Why not loyalty? Click Here for the complete article.