Oct 2014 - Dispensed beverage marketing programs can work harder to drive sales. When it comes to beverages, convenience store retailers really do have an edge on the competition and a real value proposition for consumers. By offering a broad array of popular brands, in a variety of flavors and package forms, at compelling price points, convenience stores truly have a beverage offering to satisfy any thirst for consumers on the go. Click Here for the complete article.
Sept 2014 - DALLAS -- A morning staple is turning 50 and one retail giant is celebrating the milestone. 7-Eleven Inc. became the first national retailer to offer fresh-brewed coffee in to-go cups 50 years ago. To mark the occasion, the Dallas-based convenience store chain is offering a small-size coffee for 50 cents at participating stores from Sept. 3 through Sept. 14. The retailer is also kicking off an "Every 7th Cup Free" coffee rewards program through its 7-Eleven mobile app.
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