Why is Hot Beverage Market on the Rise?
Jan 2012 – The hot beverage market continues to grow, with over two-thirds of coffee consumption being out of home.  Don’t think that quick service restaurants haven’t noticed. QSRs have dramatically increased product offerings to include more hot beverages. McDonald’s, for one, has increased their McCafé offerings helping them increase their same store sales for 55 consecutive months. Even convenience stores are upgrading their hot beverage selection to try to compete with the quick service options. More

Buzz Kill
Nov 2011 –  Coffee is an important part of the profitable hot dispensed beverages category, which adds around $3,676 margin dollars per store per month, according to NACS State of the Industry data for 2010. Combined with cappuccino and specialty coffee - coffee accounts for the lion’s share of the category’s sales. Tea, hot chocolate and other dispensed beverages make up less than 3 percent. In 2009, coffee, cappuccino and specialty coffee sales per store neared $80,000. Download Article Click Here

Helping Support ‘Team USA’ Athletes - MME Offers Upscale Licensed Drinkware
Oct 2011 – “It’s an incredible honor to be part of the United States Olympic family, and we look forward to introducing our ‘Team USA’ EasyGo Drinkware line", said Steve Schlotzhauer, President of Mugs Made Easy. “Moreover, we are happy that our ‘Team USA’ branded travel mug line will provide proceeds from the sale of each mug to help support U.S. Olympic athletes – www.teamusa.org” Helping build a great coffee experience for your customer is what we’re all about.

The Cup That Kroc Built
Sept 2011 – Is McDonald’s stealing your coffee sales? – It’s irritating, really. Business people are told to have patience, that success often involves failure, humility, persistence and countless trips to the drawing board, right? Then McDonald’s comes along and
in less than two years, pushes the lid off our coffee programs. It’s not enough that Micky D’s ratcheted up its regular cup of joe, but the global giant had the nerve to usher in a line of frappes, mochas, lattes and cappuccinos. It even had the chutzpah to call it a café. And it worked. Download Article Click Here
 
Are Millennials Eating Your Lunch?
Aug 2011 – Six ways to build millennials trust. - The millennial generation is changing the way companies are marketing themselves, due to millennials significant population and the profound changes in how they conduct their daily lives compared to any generation before. Your goal is to build their trust in your business. Millennials are the largest generation in U.S. history at more than 50 million and they identify technology as the differentiator between themselves and other generations. Download Article Click Here