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Beverages Fuel In-Store Purchases
Mar 2012 – ALEXANDRIA, VA – Beverage purchases drive gas customers inside the store more than any other item, but new preferences are emerging, with consumers saying that more foodservice, more healthy options and more local involvement could all increase their spending at convenience stores, according to findings released today from the new 2012 NACS Consumer Fuels Report.
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Iced Coffee Sales Heating Up!
Feb 2012 – Canton, MA. – As the temperatures drop, the popularity of iced coffee is heating up. According to an independent survey commissioned by Dunkin' Donuts, an overwhelming majority (84%) of iced coffee drinkers claim they are drinking more iced coffee this winter compared to last winter. And, people are turning to ice for more than just a boost to make it through a winter day, as nearly two-thirds feel that iced coffee gives them a mental edge over colleagues at work.
 
Dunkin' Donuts conducted the survey during the last week of December 2011. Polling 500 iced coffee drinkers throughout the country, the survey examines the "cold hard facts" about iced coffee consumption, and how and why coffee drinkers are warming up to iced coffee during the winter.
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Why is Hot Beverage Market on the Rise?
Jan 2012 – The hot beverage market continues to grow, with over two-thirds of coffee consumption being out of home.  Don’t think that quick service restaurants haven’t noticed. QSRs have dramatically increased product offerings to include more hot beverages. McDonald’s, for one, has increased their McCafé offerings helping them increase their same store sales for 5 st one. Three were stolen by old girl friends. One was in a back hoe accident. Two were run over when I balanced them on my bumper. One I forgot on the top of Snowbird Ski Resort while camping. My brother’s daughters made two into boats at the lake until they filled up and sank to the bottom.  Now how can I get more? I like the flame mug style.      HELP!
Scott – Lehi, UT


Buzz Kill

Nov 2011 –  Coffee is an important part of the profitable hot dispensed beverages category, which adds around $3,676 margin dollars per store per month, according to NACS State of the Industry data for 2010. Combined with cappuccino and specialty coffee - coffee accounts for the lion’s share of the category’s sales. Tea, hot chocolate and other dispensed beverages make up less than 3 percent. In 2009, coffee, cappuccino and specialty coffee sales per store neared $80,000. Download Article Click Here

Helping Support ‘Team USA’ Athletes - MME Offers Upscale Licensed Drinkware
Oct 2011 – “It’s an incredible honor to be part of the United States Olympic family, and we look forward to introducing our ‘Team USA’ EasyGo Drinkware line", said Steve Schlotzhauer, President of Mugs Made Easy. “Moreover, we are happy that our ‘Team USA’ branded travel mug line will provide proceeds from the sale of each mug to help support U.S. Olympic athletes – www.teamusa.org” Helping build a great coffee experience for your customer is what we’re all about.



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