Oct 2009 - The
continuing trend in ‘upscale’ coffee
witnessed its largest growth in 2009 and 2010 promises to be
no different! “We
have seen phenomenal growth in the specialty coffee market over
the last five to ten years, and with that the expansion of the ‘specialty/upscale’ product
offering in the
C-stores has significantly shifted with consumer
demands. As a result; sales of ‘premium’ stainless
mugs has spiked.” explained Steve Schlotzhauer, president
of Mugs Made Easy. Today’s coffee drinker has become more
discerning and knowledgeable. They are looking for higher quality
coffee and as a result appreciate the higher quality mugs that
go with it.
Oct 2009 - Following
in the footsteps of the wildly successful Breast Cancer Awareness
program, Mugs Made Easy has just announced
the ‘EasyGo H2O Project’. “MME
feels a strong corporate and moral responsibility to reinvest in our
communities and our world. Just as with our Breast Cancer program,
a portion of the proceeds from the sales of stainless water bottles
will be donated to support the digging of water wells in third world
countries; providing much needed sources of clean drinking water. Domestically,
stainless water bottles reduce the amount of plastic bottles going
into landfills. Simple choices we make daily can collectively have
a profound effect; choosing a Stainless water bottle helps reduce the
billions of plastic bottles discarded in North America each year.” explains
Tim Balazs, Environmental Communications Officer at Mugs Made Easy.
Oct 2009 - “Our ‘Breast Cancer
Awareness Program’, has been extremely successful thanks to the
collaboration and support of our customers in the convenience store
industry. ” explained
Steve Schlotzhauer, President of Mugs Made Easy (MME). “Thanks
to the continued commitment of our C-store customers and their consumers;
we have raised over $160,000 for breast cancer research in less than
3 years! Momentum has been building and we look forward to increasing
our donations
every year”, he continued.
(Reprint)
Oct 2009 - Mugs Made Easy
continues to be the industry leader in ‘upscale coffee mugs’,
providing creative solutions, design and service that are unparalleled
in the coffee category.
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